Thursday, August 12, 2004

Dear Kerry '04 Campaign Staff,

I don't know what's going on in your heads, but you guys need to seriously get your shit together.

You are trying to get a man elected to the most powerful office in the world. You are running against liars and thieves who have a coordinated smear apparatus with branches throughout the national media. You have the example of the 2000 campaign, and indeed the entire Clinton presidency, to learn how this apparatus operates.

You know this. So why in God's name am I seeing interview clips that involve your spokespeople beginning sentences by stuttering, looking nonplussed, and saying things like "I believe" and "That's not entirely correct"?

I don't know, maybe you're hiring your favorite nieces or the neighbor children to be your spokespeople, but whatever it is, it ain't gonna cut it my friends. Anyone who goes in front of a camera with the imprimatur of the campaign and is blindsided by quotes, allegations, or outright lies that I have already heard needs to be fired immediately. There's a lot of dirt gonna be thrown your way in the next few months, and the time to pattycake with this bullshit is over.

Your fundraising efforts have been extremely effective and have won you accolades from various sources. Congratulations. Now tell me why the fuck you aren't paying some college kid $300 a week to do fulltime what I do for an hour or two a day? You have the unique opportunity of seeing the other side's talking points at least a day or two before they go into effect nationwide. How? Read their freakin' blogs. Hell, you'd be infinitely more prepared for this crap if you just read the goddamn InstaPundit, whose mission in life appears to be to collect as much bullshit as possible from as many questionable sources as possible and spray it hither and yon into the media winds. I believe in a Just God, and as such I know that Reynolds and his family will be punished unto the fourth generation, but for now, you can use his sin to do good. It's what Jesus would do, and you love Jesus, right?

Sure, most people who hear the various false charges, distortions, and lies about your candidate are skeptical, and realize that they are bogus. But the other side doesn't need most people. They need a small handful of undecideds to break their way in a few critical states. That's why every little smear, no matter how ridiculous, is potentially devastating.

There's only one way to deal with this: every lie, distortion, and false charge needs to be crushed, immediately and irrefutably, to the point where journalists will be mocked for repeating them.

You not only need to say that their bullshit is ridiculous, but you need to explain in detail why it is ridiculous. Not on television - I understand the need for soundbite wisdom in the ADD nightmare that is cable news. No, what your crew needs to do is set up a resource, a central repository of factual bitchslaps across the jaw of all this character assasination. Bullet point it so that your representatives can quickly get the message across on TV, but make deeper detail available online for anyone who's interested, particularly journalists. Make it part of, or have the DNC set it up and put it under their name, whichever you like. But make sure your people point to it in every interview in print, on television, and on radio.

You're good people, and despite what you say in public, God is on your side, but if you fuck this up, you will undoubtedly burn in hell forever. God is merciful, but He's getting sick of this shit. Don't let Him down.


The Mighty Reason Man

PS - Also, I advise you to hire someone to beat the living hell out of Sean Hannity, on general principles. Contact me for further advice.

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